The Face Shop: San Jose

Korean people–men and women alike–are known for their beautiful, glowing healthy skin that Americans often times can only dream of having.

Well dream no more! The secret is in the proverbial pudding. You too can get great skin without having to travel to Korea to enjoy the products that keep their skin so youthful and clear.

The Face Shop is a skincare and cosmetics brand based out of South Korea aimed at both women and men. Luckily, you do not even have to leave the bay to start your path to better skin.

The Face Shop has locations all over California, especially in the Bay Area, but there is a location located conveniently inside of Westfield Valley Fair mall in San Jose. I have loved the brand for years, but I have a friend who works at this locations, so it is extra special to me. Ask for Nicole (shameless plug) for some extra great advice on where to start!


The Korean philosophy for beautiful skin is to use more skincare so you can use less makeup. If you have healthy skin, you will not need to cover up with a lot of heavy foundation! So skincare is of the utmost importance and the biggest part of what The Face Shop sells.

One of the most famous additions to the Korean skincare routine that Americans often miss is the use of sheet masks. The Face Shop makes a bunch of different kinds of sheet masks that address tons of different facial needs; dry skin, large pores, tired skin, etc!

Some of the sheet masks available at the Face Shop that made Korea famous for skincare. [Credit:

They also carry a nice selection of cleansers, toners, emulsions, day creams, night creams, sunscreens, serums…the list goes on and on. You will definitely find something for you!

The Face Shop also carries a nice selection of makeup to accentuate your improved skin. Korean makeup is a different style–and something I could address in a whole blog entry of its own–but when compared to American-style makeup, Koreans generally prefer less makeup with a focus on perfect, porcelain skin and makeup that accentuates the eyes in a natural way.

BB and CC creams are a must! They have them for men and women alike. You can also get makeup in a cushion compact which applies makeup lightly and naturally.

A BB cream offered by The Face Shop. One of the staples of Korean makeup. [Credit:

Lip tints are also very popular in Korea and can be found here is a nice range of colors.


For a full list of store hours, visit their Westfield Valley Fair website here.

To find this location and more, check out their store locator here.

[Featured image credit:]